HEARTH is created by a fashion designer, Anna Paola Pascuzzi, which I had the pleasure of speaking in my blog, some shoes artisans of Rome and visionary young people seeking their own way with the aim to create, produce and sell hand-made footwear and accessories, all made in Italy, with elements of recycling and with complete fairness.
The Hearth brand (registered symbol) was born in a rather unusual, according to its creator:
" ... a new year I spent a short holiday in the mountains, at home of friends and I often found myself next to the fireplace - a fireplace in stone - to counteract the heat and warm. It was a pleasure to sit on the couch with a blanket, a cup of tea in hand, talking with friends and watching the fire burn. Of those pleasant moments I would long remember. And I would become a brand, even if unconsciously, and only today I realized the whole mental process. After that short break, I was at a turning point in life: I was tired of living under the pressures of the outside, the world was running too much for me and I could not find enjoyment in life, I missed something fundamental, I wanted to recover that heat not only physical but human, I had felt in front of the fireplace, and I wanted that urban life will be filled. I wanted that feeling of well being, sharing and acceptance does not end up once he returned to the everyday routine, I'd say it is not right living in urban stress and suffering for the lack of human warmth ... But because you can not change reality? After a while 'everything was settled inside of me suddenly went out and had an idea: I was looking for a word containing HEART, and Earth, Earth, and HEARTH. Later, I realized that in English means HEARTH hearth and, in the broadest sense, family! Expressed exactly my idea! It was what I had felt in front of the fireplace in the mountains: the quest for fire, intimacy, familiar, well-being, acceptance, sharing, just being themselves, without any stress! "
These are the words of the designer / researcher of trends that created the brand
Hearth (+ Earth Heart: Heart and Earth).
Slowly, the brand has evolved into a collective because the time is ripe to open to the world and creative energies of artisans, artists and young, in search of their own way. The goal is to create ethical, equitable, environmentally friendly and above all to create a new reality in the world of a reality than those who produce and which does not bind to mass production, but rediscovers the value of handmade, custom-made and produced in hyper limited series, to highlight the differences in tastes and proposals, in absolute contrast with what the fashion world has produced so far.
The Hearth brand (registered symbol) was born in a rather unusual, according to its creator:
" ... a new year I spent a short holiday in the mountains, at home of friends and I often found myself next to the fireplace - a fireplace in stone - to counteract the heat and warm. It was a pleasure to sit on the couch with a blanket, a cup of tea in hand, talking with friends and watching the fire burn. Of those pleasant moments I would long remember. And I would become a brand, even if unconsciously, and only today I realized the whole mental process. After that short break, I was at a turning point in life: I was tired of living under the pressures of the outside, the world was running too much for me and I could not find enjoyment in life, I missed something fundamental, I wanted to recover that heat not only physical but human, I had felt in front of the fireplace, and I wanted that urban life will be filled. I wanted that feeling of well being, sharing and acceptance does not end up once he returned to the everyday routine, I'd say it is not right living in urban stress and suffering for the lack of human warmth ... But because you can not change reality? After a while 'everything was settled inside of me suddenly went out and had an idea: I was looking for a word containing HEART, and Earth, Earth, and HEARTH. Later, I realized that in English means HEARTH hearth and, in the broadest sense, family! Expressed exactly my idea! It was what I had felt in front of the fireplace in the mountains: the quest for fire, intimacy, familiar, well-being, acceptance, sharing, just being themselves, without any stress! "
These are the words of the designer / researcher of trends that created the brand
Hearth (+ Earth Heart: Heart and Earth).
Slowly, the brand has evolved into a collective because the time is ripe to open to the world and creative energies of artisans, artists and young, in search of their own way. The goal is to create ethical, equitable, environmentally friendly and above all to create a new reality in the world of a reality than those who produce and which does not bind to mass production, but rediscovers the value of handmade, custom-made and produced in hyper limited series, to highlight the differences in tastes and proposals, in absolute contrast with what the fashion world has produced so far.
http://www.myspace.com/hearth_italy
